1.) It is good because it is more appealing to the audience. This way, the advertise will get people to want to watch the movie.
2.) It is used in snapchat and instagram to promote yourself or your brand.
3.) My thoughts about Blippar is that when I first went on the website, i automatically loved it because of how colorful and cheerful the website looked with all the multiple colors and the way the website was designed so creatively.