The front end team has made great progress in developing the brand book. The book so far has around 10 pages, while short it's straight to the point and conveys our intentions clearly.
I learned what components are essential to a brand book such as a mission and a purpose. I also learned the style in which a brand book is named as well as how its important to reflect your websites theme in every aspect of that brand book.
How long would it take to make a professional brand book?
What other method besides a brand book that helps companies reach consumers?
I want to learn the pros and cons of a brand book for a company.